Hehehe

Taco Bell Breakfast War BY JILL KRASNY

Here's what you can learn from the companies' clever attempts to one-up each other's advertisements.

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Now that Taco Bell has charged into the $50 billion fast food breakfast market, it finds itself locked in a battle with McDonald's to woo customers.

On March 26, Taco Bell rolled out an ingenious ad featuring 25 men named Ronald McDonald touting the virtues of the chain's new breakfast menu, including its waffle taco. The following day McDonald's tweeted its response:  "Breaking! Mayor McCheese confirms: Ronald, in fact, still prefers McDonald's."

A day later McDonald's fired off another scathing tweet: a picture of its own Ronald McDonald bending down to pet a chihuahua with the phrase, "Imitation is the sincerest form of flattery." The company also announced it will offer free cups of its McCafé coffee during breakfast hours from March 31 through April 13.

With a 25 percent share of the fast food breakfast market, McDonald's doesn't appear to have much to worry about. However, the company is making a smart move to challenge Taco Bell in such a creative way. 

For advertisements to truly resonate on social media, they need to be fun and inventive. To even get any traction at all, they must entertain in some way.

McDonald's response to Taco Bell satisfies all the requirements and encourages customers to get in on the fun by waiting to see what the brands come up with next. If Taco Bell manages to respond with something as clever as its first ad, perhaps its customers will similarly be inspired to join the battle on social media.

Intrinsic>extrinsic

Math homework at the kitchen table = Random questions and comments:

Austin starts erasing an answer...."Mom, I CAN NOT deal with this eraser, it's too wiggly."

Mom, who invented school?

Mom, who invented awesome?

Mom, can I get the new Lebrons?

Mom, can Brady come over?

Mom, what's for dinner?

Mom, when's indoor football practice?  Every sunday?

And....Now he's outside shooting hoops and it's quiet :)

Hot damn

I got 8 miles in today, longest run I've done in over a year, felt good :).  Not gonna lie though, the first 5 mins felt like I was trying to run in knights armor.

“The fundamental philosophical principle of Buddhism is that all our suffering comes about as a result of an undisciplined mind, and this untamed mind itself comes about because of ignorance and negative emotions. For the Buddhist practitioner then, regardless of whether he or she follows the approach of the Fundamental Vehicle, Mahayana or Vajrayana, negative emotions are always the true enemy, a factor that has to be overcome and eliminated. And it is only by applying methods for training the mind that these negative emotions can be dispelled and eliminated. This is why in Buddhist writings and teachings we find such an extensive explanation of the mind and its different processes and functions. Since these negative emotions are states of mind, the method or technique for overcoming them must be developed from within. There is no alternative. They cannot be removed by some external technique, like a surgical operation.”

R+L+C+S = :)

Newton's Third Law